Programmatic Analyst
Core
Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange-based performance media, audience-based buying, remarketing campaigns) both independently and in support of Campaign Managers.
Role type
entry-level programmatic media analyst
Builds
online media campaigns and programs for agency clients
Domain
digital advertising / programmatic media
Required skills
campaign management, bid management, QA process execution, campaign documentation, performance reporting, bill reconciliation, ad exchange traffic management, creative asset delivery, inventory assessment
Preferred skills
DV360, The Trade Desk, Microsoft Office, analytical thinking, mathematical skills
Technologies
DV360, The Trade Desk, Microsoft Office
Responsibilities
Execute, manage, and optimize online media campaigns and programs for agency clients; Maintain and organize campaign-specific materials in team's shared document repository; Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns; Assist in the development of client-facing campaign performance reports; Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch; Traffic campaign tags into ad exchange environments; Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance; Provide monthly auditing reports to Agency partners & actualize bill/pay systems when applicable.
Seniority
Entry level