Director of Product and Solutions Marketing, Campus and Branch
Core
Lead marketing efforts for the Wi-Fi and Wired Networking portfolio, developing messaging, go-to-market strategies, sales enablement, and customer advocacy programs to drive market awareness and revenue growth.
Role type
Director of Product & Solutions Marketing
Builds
Enterprise networking solutions (Wi-Fi and Wired Networking)
Domain
Enterprise Networking / IT Infrastructure
Deliverable
product features
Required skills
Product marketing strategy, go-to-market planning, sales enablement, customer advocacy, technical expertise in Wi-Fi and wired networking, enterprise networking technologies (switching, network management, security, cloud-managed networking), product positioning, storytelling
Preferred skills
MBA, experience in competitive technology markets
Technologies
Wi-Fi, Switching, Network Management, Security, Cloud-managed networking
Responsibilities
Develop and execute product marketing plans for the Wi-Fi and Wired Networking portfolio; Create compelling product messaging and persona-based narratives; Lead go-to-market planning for new product launches; Develop sales enablement content including battlecards and training materials; Build customer relationships to create success stories and case studies; Collaborate cross-functionally with product, sales, and engineering teams.
Seniority
Director, strategic leadership