Onlinemarketing-Manager/in
Core
Develop and execute a holistic marketing strategy for BMW, MINI, and BMW Motorrad, managing campaigns across the customer journey and coordinating cross-channel marketing efforts.
Role type
Senior Marketing Manager (Automotive)
Builds
Integrated marketing campaigns and brand presence for BMW Group brands
Domain
Automotive retail and brand marketing
Deliverable
product features
Required skills
Strategic marketing planning, Digital marketing, Social media management, Content creation, CRM management, Performance marketing, Cross-channel coordination, Agency management, Data analysis for marketing optimization
Preferred skills
Automotive retail experience, AI-driven marketing tools, English language skills
Responsibilities
Develop holistic marketing strategies, Plan and coordinate multi-channel campaigns, Manage customer data and segmentation, Coordinate with external agencies and internal stakeholders, Execute regional events and vehicle presentations, Measure marketing effectiveness and optimize tactics