Manager, Influencer Marketing & Media Haircare
Core
Develop and execute influencer marketing strategies and paid partnership activations for haircare brands Aveda and Bumble and Bumble to maximize brand awareness and business performance.
Role type
Manager, Influencer Marketing & Paid Media
Builds
Integrated marketing campaigns across paid and organic channels for haircare products
Domain
Beauty / Haircare / Digital Marketing
Deliverable
product features
Required skills
Influencer strategy, relationship management, paid media activation, campaign execution, agency management, contract negotiation, content compliance, performance tracking, project management
Preferred skills
Passion for beauty culture, knowledge of emerging digital trends, salon/stylist advocacy experience
Technologies
Meta, TikTok, YouTube, Pinterest
Responsibilities
Identify, recruit, and manage relationships with influencers and creators; Lead execution of paid influencer partnerships and sponsored content; Manage influencer agencies, contracts, and gifting programs; Track campaign performance metrics including EMV and engagement; Coordinate cross-functional deliverables with Creative, Brand, and Ecommerce teams.
Seniority
Manager, hands-on leadership