Account (Offline) Specialist
Core
Account Specialist responsible for reconciling client accounting with media buying, translating client needs into media results, and managing operational and analytical aspects of offline media projects.
Role type
Senior Account Specialist (Offline Media)
Builds
Integrated offline media campaigns (TV, Radio, Print, Cinema) for brand clients
Domain
Advertising & Media Buying
Required skills
Offline media planning (TV, Radio, Print, Cinema), Media buying management, Client account management, Budget monitoring and reconciliation, KPI analysis (reach, GRPs), Media tool proficiency (AdBox, Kubik, AQX, Arianna, MCSonline), Deadline management, Analytical evaluation of media options
Preferred skills
Digital media knowledge, English proficiency
Responsibilities
Brief internal teams on TV analysis (reach, GRPs, KPIs), Monitor investments, Coordinate with buying teams, Verify execution of ongoing work (post-analysis, final accounts, budget allocations), Support Media Lead on daily deadlines, Manage weekly progress and share with internal/external teams, Ensure booked vs. assigned TV results align with client objectives, Evaluate offline media options analytically
Seniority
Senior, hands-on IC