Marketing Specialist
Core
Generalist marketing specialist driving demand generation, product messaging, and web production for a vertical SaaS platform serving custom woodworking manufacturers.
Role type
Generalist Marketing Specialist
Builds
Cloud-based ERP software for custom manufacturers (millwork, cabinetry, casework)
Domain
Vertical SaaS / Manufacturing Technology
Deliverable
product features | dashboards & analysis
Required skills
Product marketing, WordPress web production, Paid search (Google Ads), Paid social (LinkedIn, Meta), Demand generation, Marketing automation (HubSpot, Marketo, Salesforce), Analytics (GA4, Looker Studio), Basic design (Canva, Figma, Adobe)
Preferred skills
Experience marketing to manufacturers or construction/building products, Webinar/event marketing
Responsibilities
Translate product features into benefit-driven messaging; Write and produce marketing content (landing pages, emails, case studies); Build and publish web pages in WordPress; Plan, launch, and optimize paid search and social campaigns; Support full-funnel demand gen programs (email, webinars, events)
Seniority
Individual Contributor
