Social Creative Lead Real Time & Reactive
Core
Social Creative Lead responsible for real-time storytelling, monitoring cultural trends, and creating/publishing timely content for Airbnb's global brand.
Role type
Social Creative Lead (Real Time & Reactive)
Builds
Real-time social content, campaigns, and brand moments across Instagram, TikTok, and YouTube.
Domain
Social Media & Brand Marketing
Deliverable
product features
Required skills
Real-time cultural trend identification, rapid content creation (shoot/edit/write), strong creative judgment, clear brand POV, cross-functional partnership, team mentorship, workflow design.
Preferred skills
Experience with global brands, fluency in platform behavior shifts, ability to make decisions with incomplete information.
Technologies
Instagram, TikTok, YouTube
Responsibilities
Monitor culture and platform trends to identify real-time opportunities; Concept, create, and publish content quickly; Shoot, edit, write, and produce scrappy content; Partner with social, brand, comms, and legal teams; Balance speed with judgment; Collaborate with creators and agencies; Define workflows and guardrails for fast output; Mentor team members on craft and decision-making.
Seniority
Lead, hands-on IC with mentorship responsibilities