Senior Product Marketing Manager

## About the role We are a leading trading platform that is ambitiously expanding to the four corners of the globe. Our top-rated products have won prestigious industry awards for their cutting-edge technology and seamless client experience. We deliver only the best, so we are always in search of the best people to join our ever-growing talented team. We're looking for a Senior Product Marketing Manager to join and build the function and take end-to-end ownership of GTMs, partner closely with Product teams, and shape the future of Capital.com. This is a hands-on role: you'll shape product positioning, formalise differentiating value propositions, build launch plans, execute with cross-functional teams, and closely track impact. You'll also help raise the bar across a young PMM function through mentoring and process building. ## Responsibilities - Partner with product teams from early in the development process — contributing market insight, trader perspective, and positioning thinking before features are built, not after - Own end-to-end GTM for product launches — from positioning and messaging through to channel coordination and post-launch performance analysis - Build and maintain the messaging architecture for your product areas: what we say, to whom, in what order, and why - Work with marketing and local market teams to embed product as a pillar of brand — ensuring what we build and what we say reinforce the same story across every region and channel - Brief and review marketing copy, onboarding flows, in-app messaging, and enablement materials to keep the product story consistent across every touchpoint - Run competitive and market intelligence — synthesizing signals from client research, trading behavior data, and the broader market into actionable recommendations - Define success metrics for product adoption and report performance clearly ## Requirements - 5+ years in product marketing, with at least 2 in a fintech, brokerage, or financial services product environment - Experience running GTM for multiple product launches, including scoping, briefing, cross-functional coordination, and measurement - Comfort working from first principles: you can start from a product spec and arrive at a positioning document without a template - Facility with data: you can pull your own analysis in Claude, Cursor or Amplitude, interpret it, and make a call - A working understanding of AI tools and how to apply them in a marketing workflow — to move faster, think more clearly, and produce better briefs, not to replace judgment - Experience working closely with creative teams — you understand what a strong brand identity requires, can brief against it precisely, and know when something is off ## Nice to have - Experience with CFD, derivatives, or retail investment products — you understand the regulatory sensitivity and the client mindset - Exposure to multi-jurisdiction marketing — what you can say in the UK, Cyprus, Australia, and the UAE are meaningfully different constraints ## What you will get in return - Competitive Salary: We believe great work deserves great pay! Your skills and talents will be rewarded with a salary that makes you feel valued and motivated - Work-Life Harmony: Join a company that genuinely cares about you - because your life outside of work matters just as much as your time on the clock - Generous Time Off: Need a breather? Our annual leave policy lets you recharge and enjoy life outside of work without a worry - Employee Referral Program: Love working here? Share the love! Bring your talented friends on board and get rewarded for growing our awesome team - Comprehensive Health & Pension Benefits: From medical insurance to pension plans, we've got your back. Plus, location-specific benefits and perks! - Workation Wonderland: Live your digital nomad dreams with 30 extra days to work remotely from anywhere in the world (some restrictions apply). Adventure awaits! - Volunteer Days: Make a difference! Take two additional paid days each year to support causes you care about and give back to the community - Be a key player at the forefront of the digital assets movement, propelling your career to new heights! - Join a dynamic and rapidly expanding company that values and rewards talent, initiative, and creativity. Work alongside one of the most brilliant teams in the industry.