Principal Brand Strategist
Core
Principal Brand Strategist driving Remitly's evolution from a remittance company to a global financial ecosystem by defining brand strategy, messaging, and naming frameworks.
Role type
Principal Brand Strategist (hands-on IC)
Builds
Global financial ecosystem brand identity, messaging frameworks, and naming systems for new products
Domain
Fintech / Global Remittances
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Brand strategy, messaging framework development, brief writing, global/multicultural brand experience, AI tool fluency (custom GPTs, NotebookLM), customer insight translation, cross-channel strategy
Preferred skills
Fintech or mission-driven consumer brand experience, AI-first mindset
Technologies
Custom GPTs, NotebookLM
Responsibilities
Develop Tier 1 strategic briefs for major campaigns and product launches; Build and maintain messaging frameworks and naming systems; Train AI systems on brand voice and strategic standards; Partner with creative leads and regional teams to ensure brand consistency; Translate customer insights into actionable brand direction
Seniority
Principal, hands-on IC