Principal Brand Strategist
Core
Principal Brand Strategist driving Remitly's evolution from a remittance company to a global financial ecosystem by defining brand strategy, messaging frameworks, and AI training.
Role type
Principal Brand Strategist (hands-on IC)
Builds
Global financial ecosystem brand identity, messaging frameworks, and AI-assisted brand workflows
Domain
Fintech / Global Remittances
Required skills
Brand strategy, messaging framework development, brief writing, global/multicultural brand experience, AI tool fluency (custom GPTs, NotebookLM), customer insight translation, cross-channel strategy
Preferred skills
Fintech/financial services experience, mission-driven consumer brand experience
Technologies
Custom GPTs, NotebookLM
Responsibilities
Develop Tier 1 strategic briefs for major brand moments; Build and maintain messaging frameworks and naming systems; Train AI systems on brand voice and strategic thinking; Partner with creative leads and regional teams to ensure brand consistency; Translate customer insights into actionable brand direction
Seniority
Principal, hands-on IC