Analista de Marketing | Inteligência de Mercado IQS
Core
Market intelligence analyst supporting strategic marketing decisions through research, competitive analysis, and trend identification for ZEISS's RQS business unit.
Role type
Marketing Intelligence Analyst
Builds
Market insights, competitive reports, and growth opportunity assessments for the RQS business unit
Domain
B2B Industrial Technology / Optoelectronics
Deliverable
dashboards & analysis
Required skills
Market research, competitive analysis, data synthesis, stakeholder engagement, report writing, strategic planning
Preferred skills
B2B environment experience, industrial/medical sector knowledge, association networking
Technologies
None stated
Responsibilities
Conduct market research to identify trends and competitive movements; Consolidate internal and external data to evaluate market potential; Identify potential clients and business opportunities to support sales strategy; Develop studies, reports, and presentations to support decision-making; Connect with internal stakeholders, global teams, and external industry associations
Seniority
Mid-level, hands-on IC