Senior Data Scientist | Measurement Science, Ads Science & Tech (ASAT)
Core
Develop analytics methods and tools to analyze complex data flows of measurement, attribution, and shopper analytics to improve bidding algorithms, targeting, and relevance systems.
Role type
Senior IC data scientist (measurement & attribution)
Builds
Ad revenue and supply intelligence analytics decks, KPI frameworks, and data architecture for ad serving systems.
Domain
Advertising technology, data science, and shopper analytics
Deliverable
production ML models | dashboards & analysis
Required skills
SQL, Python, statistical modeling (multinomial logistic regression), data querying, trend analysis, financial model validation
Preferred skills
Data visualization (AWS QuickSight, Tableau, R Shiny), data pipeline management, team leadership
Technologies
SQL, Python, R, SAS, Matlab, AWS QuickSight, Tableau, R Shiny
Responsibilities
Analyze data trends regarding supply, optimization, and ad load; present insights to senior leaders on feature development impact; identify and operationalize KPIs for ad serving systems; partner with engineering to define data logging requirements; validate financial models; develop ad revenue intelligence decks.
Seniority
Senior, hands-on IC
