Marketing Member - Energy Business Department
Core
Execute comprehensive marketing operations for Rakuten's retail electricity service, including user acquisition, conversion optimization, and offline retail strategies.
Role type
Marketing Manager (Energy)
Builds
User acquisition campaigns, conversion-optimized landing pages, and offline retail promotional materials for Rakuten Electricity.
Domain
Utilities / Energy / Retail
Deliverable
product features
Required skills
Digital marketing strategy, A/B testing, market research, performance reporting, offline marketing planning, creative direction
Preferred skills
Business-level English, experience in sales promotion or advertising
Technologies
Analytics tools, internal data pipelines
Responsibilities
Plan and execute strategic acquisition campaigns utilizing Rakuten Points; Evaluate user drop-off rates and conduct A/B testing for conversion optimization; Design in-store promotional materials and sales approaches for Rakuten Mobile stores; Conduct market research and generate performance reports.
Seniority
Junior to Mid-level, hands-on IC