Web Producer - FMCG Customer Strategy Section, FMCG Customer Strategy Department (C&M)
Core
Develop and execute storefront strategies for FMCG categories on Rakuten Ichiba, driving business growth and customer satisfaction through data analysis, planning, and project management.
Role type
Web Producer (FMCG E-commerce Strategy)
Builds
Rakuten 24 storefronts and category pages on Rakuten Ichiba
Domain
E-commerce, Fast-Moving Consumer Goods (FMCG)
Deliverable
product features
Required skills
Data analysis, Customer insight extraction, Strategic planning, Project management, Cross-functional collaboration
Preferred skills
Experience with large-scale EC platforms, UI/UX improvement, Generative AI tools
Technologies
Rakuten Ichiba platform, Generative AI
Responsibilities
Analyze customer purchase and behavior data to extract insights; Formulate sales, promotion, and website improvement strategies; Lead project execution from planning to performance verification.
Seniority
Mid-level, hands-on IC