AI Marketing Data Strategist / Group-wide CRM & Personalized Marketing – Marketing Division
Core
Design and improve Customer Intelligence (data assets, customer states, features) to enable hyper-personalized marketing and drive business outcomes across 70+ services using AI and data analysis.
Role type
Senior IC Marketing Data Strategist / CRM & Personalized Marketing Lead
Builds
Reusable group-wide mechanisms for customer understanding, marketing data utilization, and AI-driven marketing features
Domain
Digital Marketing, Customer Intelligence, AI/ML, CRM
Required skills
CRM/digital marketing strategy, SQL, customer/purchase/behavioral data analysis, segmentation, LTV, customer journey mapping, hypothesis testing, data requirement definition, cross-functional collaboration
Preferred skills
CDP/DWH/MA platform design, AI/ML application in marketing, LLM/AI Agents, feature engineering, recommendation/propensity models, experimentation (A/B testing), data governance
Technologies
SQL, CDP, DWH, MA, CRM, AI/ML, LLMs
Responsibilities
Design customer states, features, and segments for AI; identify performance signals and root causes using AI; define requirements for data/AI/CRM improvements; optimize marketing via continuous feedback loops; build scalable data utilization models
Seniority
Senior, hands-on IC
