Brand Specialist - Marketing Division
Core
Develop and manage the Rakuten Group brand identity, visual assets, and communication strategies across 70+ services.
Role type
Brand Specialist (Marketing)
Builds
Corporate brand assets, brand guidelines, and communication initiatives for the Rakuten ecosystem.
Domain
Technology / Digital Services / Branding
Deliverable
product features
Required skills
Brand strategy, project management, brand governance, communication planning, visual identity management, KPI measurement, cross-functional collaboration
Preferred skills
Communication design, data analysis, global branding, IT/digital industry experience
Responsibilities
Plan and execute corporate communication initiatives; manage production of brand assets; support branding for new services; develop and update brand guidelines; build brand governance structures; organize brand communities and internal training.
Seniority
Mid-level, hands-on IC
