B2B Marketing Strategy and Planning Manager - Ad & Media Company (A&M)
Core
Lead strategic planning and marketing execution for Rakuten's marketing solutions business, leveraging group assets to drive advertiser growth.
Role type
Senior B2B Marketing Strategy and Planning Manager
Builds
Marketing strategies, brand positioning, and growth initiatives for Rakuten's advertising and media solutions
Domain
B2B Marketing, AdTech, Data-driven Marketing
Deliverable
product features
Required skills
B2B marketing strategy, cross-functional stakeholder management, digital marketing, data utilization, KPI design, project management, presentation skills
Preferred skills
Global tech company marketing experience, value proposition design, media industry knowledge, data analysis, English communication
Technologies
Rakuten ID, LinkShare, advertising platforms, data solutions
Responsibilities
Formulate marketing strategies based on market and internal data; Design brand marketing and messaging for advertisers; Manage cross-functional projects with sales, product, and data teams; Measure results and propose improvements
Seniority
Senior, hands-on IC
