Marketing Planner - Rakuten Bic Business Department (C&M)
Core
Maximize sales on the Rakuten Bic e-commerce site through data-driven analysis, sales promotion planning, and integrating offline retail insights.
Role type
Marketing Planner (E-commerce)
Builds
Sales growth initiatives for a joint venture e-commerce platform
Domain
E-commerce / Retail / Consumer Electronics
Deliverable
product features
Required skills
Data analysis, Hypothesis testing, Sales structure analysis, Process improvement, Offline market research, Strategic planning
Preferred skills
Excel, SQL, BI tools, E-commerce operations, Digital marketing
Technologies
Excel, SQL, BI tools
Responsibilities
Analyze sales metrics (traffic, conversion, AOV) to identify challenges; Plan and execute sales promotion campaigns and page optimizations; Develop data-driven hypotheses and test improvements; Conduct offline market research for physical electronics stores; Streamline workflows and build scalable systems.
Seniority
Early-career / Individual Contributor
