Optimizer Programming Strategist, National Geographic YouTube
Core
Lead day-to-day management and optimization of National Geographic's YouTube channels to drive content execution, publishing, and performance growth.
Role type
Senior YouTube programming strategist (content optimization & channel operations)
Builds
Optimized YouTube content packages (titles, metadata, thumbnails) and channel experiences for National Geographic
Domain
Media & Entertainment / Digital Video Strategy
Deliverable
product features
Required skills
YouTube channel management, content optimization, metadata management, thumbnail design, performance analytics, SEO, copywriting, Adobe Photoshop, Adobe Premiere, Airtable, Google Workspace
Preferred skills
Spanish language, agency experience
Technologies
YouTube Studio, YouTube Analytics, Adobe Photoshop, Adobe Premiere, Airtable, Microsoft Office, Teams, Google Workspace
Responsibilities
Optimize content metadata and thumbnails for brand performance; manage daily channel operations including homepage curation and playlist organization; monitor channel metrics (views, watch time, CTR, retention) and apply insights to improve content packaging; implement YouTube best practices and platform features like Shorts and Live; partner with cross-functional teams to execute content plans and promotional campaigns; support workflows related to monetization and geo-filtering.
Seniority
Senior, hands-on IC
