Manager, DPI Marketing/Sales/Communication
Core
Lead marketing strategy, execution, and communications for Disney PhotoPass, managing brand stewardship, full-funnel campaigns, and sales-channel programs for the Walt Disney World Resort.
Role type
Manager, Marketing, Sales, and Communications
Builds
PhotoPass brand campaigns, guest journey experiences, and sales enablement programs
Domain
Travel, Hospitality, Entertainment
Deliverable
product features
Required skills
Integrated full-funnel campaign planning, team leadership and development, brand stewardship, analytical fluency with funnel metrics, generative AI application in marketing workflows, budget management and ROI reporting
Preferred skills
Experience in travel/hospitality/entertainment, location-based guest product marketing, media events and PR, product launch communications, lifecycle/CRM marketing, trade/sales-channel marketing
Technologies
Generative AI tools, CRM platforms, paid search and digital media channels
Responsibilities
Own annual marketing strategy and resource allocation; lead and develop a marketing team; steward brand voice and visual identity; direct integrated campaigns across paid, owned, and earned channels; set social media strategy and experiment with emerging formats; represent the brand at media events and press moments; oversee communications for new product launches; drive sales-channel marketing and incentive programs; manage the marketing budget and measure ROI
Seniority
Manager, hands-on IC with team leadership