Senior Manager, Publicity
Core
Strategic leader driving end-to-end publicity strategy and execution for Korean and Japanese Disney+ Original titles across the APAC region.
Role type
Senior Manager, Publicity
Builds
Integrated publicity campaigns and media activities for streaming content
Domain
Entertainment, Streaming, APAC Media
Deliverable
product features
Required skills
Strategic planning, Integrated campaign management, Media relations, Talent publicity, Stakeholder management, Regional market insight, Project management, Team leadership, Cross-functional collaboration, Resource optimization
Preferred skills
APAC media landscape expertise, Experience with press junkets and festivals
Technologies
N/A
Responsibilities
Lead publicity strategy and execution for Korean and Japanese Disney+ Original titles across the APAC region; Develop integrated title publicity plans in partnership with local market teams, regional stakeholders, studios, and external agencies; Lead and manage media activities including press conferences, media interviews, talent publicity tours, press junkets, set visits and content showcases; Collaborate with global PR teams to localize publicity strategies and plan while ensuring consistency in messaging and campaign objectives across markets; Partner closely with Content Marketing, Brand & Franchise, Creative, and Studio teams to maximize title awareness and audience engagement through integrated publicity and marketing efforts; Manage relationships with filmmakers, talent representatives, media partners, and publicity agencies throughout the campaign lifecycle; Identify regional publicity opportunities and optimize resources across markets to increase the impact of Disney+ original content; Provide strategic counsel and campaign recommendations based on market insights, media landscape, and audience trends; Guide teams by aligning business strategies and priorities, defining expectations, and connecting team responsibilities to company-wide goals
Seniority
Senior, hands-on IC with management responsibilities
