Senior Specialist, Publicity (TH), IM Emerging Markets
Core
Develop and execute integrated publicity campaigns for Disney's theatrical film releases to maximize awareness, audience engagement, and positive media coverage in Thailand.
Role type
Senior Specialist, Publicity (Theatrical Films)
Builds
Integrated publicity campaigns, press materials, media events, and influencer strategies for film releases
Domain
Entertainment / Film Marketing / Public Relations
Deliverable
product features
Required skills
Strategic campaign planning, media relations, influencer management, crisis communications, project management, data analysis, storytelling, Thai and English fluency
Preferred skills
Entertainment industry experience, knowledge of digital culture and creator platforms, interest in pop culture trends
Technologies
Social media platforms, digital creator tools
Responsibilities
Develop publicity strategies from announcement to post-release, coordinate press junkets and promotional events, manage relationships with media and influencers, monitor media coverage and audience sentiment, support talent media appearances, liaise with global teams
Seniority
Mid-level, hands-on specialist