Senior Analyst, Commerce
Core
Day-to-day steward of search and Commerce media campaigns, responsible for strategy, activation, optimization, and billing for assigned brands.
Role type
Senior Analyst, Paid Media (Search & Commerce)
Builds
Paid search and Commerce media campaigns across search engines and advertising marketplaces
Domain
Digital Marketing, E-commerce, Retail Media
Required skills
Paid media strategy, Keyword research, Campaign trafficking, Budget management, Data analysis, Ad copy development, Billing reconciliation, Platform proficiency (Google Ads, Bing, AMS, Criteo)
Preferred skills
Amazon Retail Analytics (ARA), 3rd Party Digital Shelf Reporting (Clavis, EDGE), Client-facing experience, Earned media integration
Technologies
Google Ads, Bing Ads, AMS, Criteo, Prisma, Excel, PowerPoint
Responsibilities
Build paid search/Commerce strategies across search engines, AMS, and applicable platforms; Monitor and optimize performance to meet business objectives; Gather and analyze keyword research necessary to build a new campaign; Group keywords into ad groups and develop relevant ad copy and extensions; Present recommendations and apply client feedback to keyword and copy proposal; Upon campaign approval, responsible for building flowcharts and loading buys into Prisma; Primary party responsible for trafficking approved plan into search engines; Monitor and maintain campaign budgets, pacing, and bid adjustments; Proactively advocate for campaign adjustments based on performance trends; Pulling and analyzing data to inform campaign reporting and develop strategic insights with clear actionable items; Responsible for granular maintenance of monthly billing cycle, including invoice tracking, buy actualization in Prisma, and draft billing compilation for manager approval.
Seniority
Senior, hands-on IC