Senior Account Management
Core
Senior Account Manager responsible for end-to-end client management, strategy, and project delivery in brand activation and shopper marketing.
Role type
Senior Account Manager (Brand Activation & Shopper Marketing)
Builds
Brand activation campaigns, shopper marketing initiatives, and integrated communication projects for retail and trade clients.
Domain
Marketing & Advertising (Brand Activation, Shopper Marketing, Trade Marketing)
Deliverable
product features
Required skills
Client account management, strategic consulting, project management, budgeting and profitability analysis, resource planning and vendor sourcing, cross-functional collaboration, presentation and negotiation skills.
Preferred skills
Experience with AI workflows and digital activation, knowledge of integrated brand communication.