Social Media Manager (m/w/d)
Core
Strategically plan and execute social media channels to build communities, drive traffic, conversions, and sales for innovative sustainable lighting products.
Role type
Social Media Manager
Builds
Social media content (Reels, Stories, short videos), community engagement, influencer campaigns, and paid social initiatives.
Domain
Consumer goods / Lighting / E-commerce
Deliverable
product features
Required skills
Social media strategy, content planning, short-form video production, community management, influencer management, data analysis, paid social, Adobe Premiere, Photoshop, InDesign
Preferred skills
Paid social expertise
Responsibilities
Develop creative social-first ideas, produce and publish video/image/text content, manage community engagement, coordinate influencers, analyze KPIs to optimize performance, and integrate social media into the customer journey.
Seniority
Mid-level, hands-on IC