Senior Content Manager – eCommerce (m/w/d)
Core
Develop and own content strategy for website and app, optimize customer journey from visit to SIM activation, and manage content production across all channels.
Role type
Senior Content Manager (eCommerce)
Builds
Website and app content, self-service portals, blog posts, and marketing campaigns.
Domain
Telecommunications / eCommerce
Deliverable
product features
Required skills
Content strategy, customer journey design, CMS management, agency management, web analytics, conversion optimization, A/B testing, copywriting, SEO understanding
Preferred skills
Experience in FinTech or eCommerce, HTML knowledge, Microsoft Office proficiency
Responsibilities
Develop content strategy for website and app, optimize customer journey and identify friction points, create and edit content across all channels, manage CMS and orchestrate content variations for A/B tests, create agency briefings and review deliverables against KPIs, analyze content performance and test variations
Seniority
Senior, hands-on IC