Global Marketing Manager Automation (w/m/d)
Core
Develop marketing strategies and integrated campaigns for innovative laboratory automation products, services, and software solutions, connecting customer and market requirements with product development and sales.
Role type
Global Product Marketing Manager (Laboratory Automation)
Builds
Integrated marketing initiatives, campaigns, and market entry strategies for automation solutions
Domain
Life Sciences / Laboratory Automation
Deliverable
product features
Required skills
Go-to-market strategy definition, integrated campaign development, product positioning, stakeholder management, cross-functional coordination, market analysis, international project leadership
Preferred skills
Life Sciences industry knowledge, network in Life Sciences, virtual team management, innovation management collaboration
Technologies
Liquid-handling technologies, automation software
Responsibilities
Define value propositions and Go-to-Market strategies, develop marketing initiatives to generate demand and leads, analyze product marketing effectiveness, coordinate market launches and regional support, integrate customer feedback into product development
Seniority
Senior, hands-on IC
