Product Marketing Specialist / Manager, Test & Measurement m/w/d
Core
Product Marketing Specialist responsible for a defined HIOKI product portfolio in Europe, combining product management, application engineering, and technical support to create market content and support sales.
Role type
Product Marketing Specialist / Manager (Test & Measurement)
Builds
Technical content, product descriptions, application reports, webinars, and training materials for the European market.
Domain
Test & Measurement / Electrical Engineering
Deliverable
product features
Required skills
Technical background in electrical engineering/electronics, product portfolio management, application engineering, technical support, content creation, competitor analysis, market positioning
Preferred skills
Customer orientation, solution-oriented thinking, initiative, flexibility
Technologies
LCR meters, resistance meters, insulation testers, data acquisition systems, power analyzers, current sensors
Responsibilities
Build deep knowledge of product technology, applications, accessories, and software; Identify relevant applications and product strengths for the European market; Support customers and sales colleagues on product selection and technical questions; Coordinate new product launches; Create and maintain technical product information (guides, comparison tables, FAQs); Develop product descriptions, application reports, and webinars with the marketing team; Conduct technical presentations and training; Monitor competitors and market developments
Seniority
Individual Contributor, mid-level