Referent Marketing & Kommunikation (m/w/d)
Core
B2B marketing and communications specialist translating complex technical products into compelling content for international markets.
Role type
B2B Marketing & Communications Manager
Builds
Marketing campaigns, content, events, and digital channels for industrial machinery products
Domain
Industrial machinery / B2B Technology
Deliverable
product features
Required skills
B2B marketing strategy, content creation, event management, agency coordination, SEO/SEA, Web Analytics, Marketing Automation, Adobe Creative Cloud, Microsoft 365
Preferred skills
Social Media management, AI tools integration, German and English fluency
Responsibilities
Develop and execute international marketing campaigns, create content for digital and traditional channels, plan and coordinate trade shows and events, manage external agencies and vendors, support sales with market analysis and KPI tracking
Seniority
Mid-level, hands-on IC