E-Commerce Manager (m/w/d) CRM, Content & SEO
Core
Building a direct-to-consumer e-commerce presence by establishing CRM systems, email marketing automation, and content/SEO strategies for pet food and accessories online shops.
Role type
E-commerce Manager (CRM, Content & SEO)
Builds
Direct-to-consumer online shops for pet food and accessories
Domain
E-commerce / Pet Supplies
Required skills
CRM system selection and implementation, email marketing automation, content strategy, SEO (on-page and technical), keyword research, customer segmentation, cohort analysis, Excel/Power BI, GDPR compliance
Preferred skills
Shopware, Google Analytics, Search Console, PIM systems, pet industry experience
Technologies
Shopware, Google Analytics, Search Console, Excel, Power BI
Responsibilities
Select and implement CRM systems with shop integration, plan and execute email campaigns and automated customer journeys, develop content strategy and manage SEO for multiple online stores, analyze customer metrics and channel performance, collaborate with e-commerce and development teams
Seniority
Mid-level, hands-on IC