Senior SEO/GEO & CRO Manager (m/w/d) Im Bereich Performance Marketing
Core
Optimizing brand websites for SEO, GEO, UX, and conversion to increase visibility and qualified leads.
Role type
Senior SEO/GEO & CRO Manager
Builds
Brand websites and digital customer journeys
Domain
Construction industry + digital marketing
Required skills
SEO, GEO, CRO, A/B testing, web analytics, tracking implementation, UX research, Enterprise CMS, customer journey mapping, competitive analysis, agency management
Preferred skills
Website relaunch experience, strategic thinking, data-driven decision making
Technologies
Enterprise CMS, Tag Management, Web Analytics tools, A/B testing platforms
Responsibilities
Conduct SEO, target group, competitive, and potential analyses; Optimize customer journeys, lead funnels, and digital contact paths; Define and monitor KPIs including conversion rate and funnel drop-off rates; Coordinate website relaunches and releases; Manage external agencies and service providers.
Seniority
Senior, hands-on IC