Mitarbeiter*in Studierendengewinnung & Bildungsmarketing
Core
Implement and develop modern student recruitment and educational marketing strategies for HTW Berlin-DNA, focusing on attracting students and engaging target groups like schools and parents.
Role type
Senior marketing specialist (student recruitment & educational marketing)
Builds
Student recruitment campaigns, event management, direct marketing strategies, and CRM data management for prospective students.
Domain
Higher Education / Education Marketing
Deliverable
product features
Required skills
Marketing strategy, event management, CRM management, direct marketing, content creation with AI tools, presentation design, stakeholder communication, project management
Preferred skills
Driver's license (Class B)
Technologies
CRM systems, AI tools (LLMs), communication platforms
Responsibilities
Organize and execute presence at commercial study fairs; Conceive and manage study information events; Develop targeted formats for schools and parents; Maintain and develop CRM database and newsletters; Collaborate with communication and academic departments
Seniority
Mid-level, hands-on IC
