Marketing Manager/in - Social Media & Online Marketing (m/w/d)
Core
Marketing Manager driving visible marketing for innovative process measurement technology in the heavy industry sector.
Role type
Marketing Manager (Social Media & Online Marketing)
Builds
Digital marketing campaigns, social media presence, and corporate web profile for process measurement technology.
Domain
Heavy industry / Industrial measurement technology
Deliverable
product features
Required skills
Digital marketing strategy, Social media management, Content creation (video, animation, webinars), Web analytics, Event management, Presentation design, Project management
Preferred skills
Canva, Adobe Creative Suite, Video editing tools, AI tools (ChatGPT, Claude), Technical product understanding
Technologies
Google Analytics, Canva, Adobe, ChatGPT, Claude
Responsibilities
Plan and execute marketing measures for existing and new customers, Manage social media activities and campaigns, Create videos, animations, clips, and webinars, Maintain corporate website and analyze via Google Analytics, Organize and execute trade fair appearances, Support press work and advertising, Collaborate with external agencies and international sales partners
Seniority
Mid-level, hands-on IC