SEM-Manager (m/w/d) – Schwerpunkt SEO & Konzeption
Core
SEO and Generative Engine Optimization (GEO) Manager responsible for website/e-commerce concept, information architecture, and SEO strategy for B2B/B2C clients.
Role type
Senior SEO & Concept Manager
Builds
Website structures, e-commerce categorization, SEO strategies, and GEO visibility for clients
Domain
Digital Marketing / SEO / E-Commerce
Deliverable
product features
Required skills
SEO strategy, Information Architecture, User Journey design, Keyword & Content Strategy, Generative Engine Optimization (GEO), SEA campaign management, Google Analytics (GA4), Google Search Console, Sistrix, Technical SEO (Crawling/Indexing), Client Consultation
Preferred skills
TYPO3 or Shopware, HTML/CSS, Google Ads implementation, AI tool usage (Claude/ChatGPT), External vendor management
Responsibilities
Develop and implement SEO strategies, Conceptualize website/e-commerce projects (IA, sitemaps, URL hierarchies), Create user flows and wireframes, Build category structures and product data concepts, Execute GEO for AI answer systems, Manage SEA channel (steering partners or direct execution), Monitor and optimize based on KPIs, Act as primary client contact
Seniority
Senior, hands-on IC