Zielgruppenmanager:in mediales Marketing Bank (w/m/d)
Hybrid
Core
Planning, implementation, and control of sales communication across digital channels (email, internet, app, social media) to reach target audiences for a regional bank.
Role type
Target Group Manager (Media Marketing)
Builds
Digital sales communication campaigns and optimized channel performance
Domain
Banking / Digital Marketing
Deliverable
product features
Required skills
Digital media planning, SEO/SEA management, Web analytics, Market trend analysis, Content development, Channel optimization
Preferred skills
Data structure knowledge, Analytical thinking, Conceptual skills
Responsibilities
Plan and execute sales communication for digital channels, Monitor and optimize channel performance (SEO, SEA, tracking), Analyze market trends and customer behavior, Collaborate on website and intranet content development