Senior Marketing Manager (m/w/d)
Core
Strategic marketing leadership translating company strategy into effective brand and growth strategies through performance marketing and lead generation.
Role type
Senior Marketing Manager (B2B)
Builds
Marketing strategies, content, and performance campaigns for B2B clients
Domain
B2B Marketing, Digital Marketing
Deliverable
product features
Required skills
B2B marketing strategy, performance marketing, lead generation, brand management, budget planning, stakeholder coordination
Preferred skills
Digital mindset, project management, international experience
Technologies
Cloud services, digital marketing tools
Responsibilities
Develop short- and medium-term marketing strategies, execute social and content marketing, drive data-based performance marketing, manage brand identity and buyer persona targeting, plan budgets and capacity, coordinate cross-functional initiatives