Content Marketing Manager B2B (w/m/d)
Core
Develop and execute B2B content strategy across the customer journey to drive reach, engagement, and lead generation for a tire and rim service group.
Role type
B2B Content Marketing Manager
Builds
B2B content assets (landing pages, whitepapers, case studies, articles, newsletters, presentations) and manages B2B social media channels (LinkedIn, Meta).
Domain
Automotive (Tires & Rims) / B2B Marketing
Required skills
B2B content strategy, SEO, content optimization, analytics, CMS tools, German (native-level writing), project management
Technologies
CMS tools, LinkedIn, Meta
Responsibilities
Develop B2B content strategy, plan and execute cross-channel content measures, create target-group-specific content, manage B2B social media channels, optimize content based on SEO and data analysis.
Seniority
Mid-Senior, hands-on IC