Marketing & Sales (m/w/d)
Core
Planning and executing marketing activities (social media, print, digital trade fairs), customer analysis, and product description management for software solutions targeting architects, engineers, and municipalities.
Role type
Marketing & Sales Specialist
Builds
Marketing campaigns, customer insights, and product descriptions for a portfolio of ~20 software applications
Domain
Construction technology / B2B software
Deliverable
product features
Required skills
Marketing planning, customer analysis, competitive analysis, press relations, product description writing
Preferred skills
None stated
Technologies
None stated
Responsibilities
Plan marketing activities (social media, print, digital trade fairs), conduct customer and industry analysis, identify customer potential, manage product descriptions, coordinate press releases
Seniority
Individual Contributor