Content Marketing Manager (m/w/d)
Core
Develop target-group-specific marketing strategies, create and distribute content across channels to motivate customers to purchase, and foster long-term customer loyalty.
Role type
Content Marketing Manager
Builds
Marketing content (text, images, videos) and campaigns for customer acquisition and retention
Domain
B2C / B2B marketing, digital content distribution
Deliverable
product features
Required skills
Project and marketing management, Content marketing, Social media communication, Advertising communication, Sales promotion, Market trend analysis, SEO strategies, Performance tracking
Preferred skills
Commercial vocational training in marketing
Technologies
Content marketing systems, Social media platforms, SEO tools, Performance tracking tools
Responsibilities
Develop target-group-specific marketing strategies, Plan production and publication of texts, images, and videos, Analyze market trends, Optimize content to increase reach