Referent Marketing und Kommunikation (m/w/d)
Core
Planning, executing, and monitoring all marketing and communication measures for a local utility company serving private and business customers with energy and water.
Role type
Marketing and Communications Specialist
Builds
Marketing campaigns, website content, social media channels, press releases, and public relations materials
Domain
Utilities (Energy & Water)
Deliverable
product features
Required skills
Marketing strategy, content creation, social media management, press relations, project management, stakeholder communication, crisis communication
Preferred skills
Experience with CMS, agency management, employer branding
Technologies
Social media platforms, Content Management Systems, marketing tools
Responsibilities
Develop marketing concepts, manage website and social media, create press releases and content, coordinate external agencies, support executive public appearances, monitor campaign success
Seniority
Mid-level, hands-on IC