E-Commerce Manager/in Internationalisierung
Core
Managing international expansion of an online shoe store, including market entry, localization, and performance optimization for new European and global regions.
Role type
E-Commerce Manager (Internationalization)
Builds
Internationalized online shopping experiences for Leguano's barfoot shoes across multiple countries.
Domain
Retail / Footwear / E-Commerce
Deliverable
product features
Required skills
International market analysis, Online shop localization (language, currency, payment, shipping), E-Commerce strategy, KPI analysis (revenue, conversion, AOV), SEO and performance marketing, Cross-functional project management, Technical integration of new markets, Shopware 6 expertise
Preferred skills
Footwear or fashion retail experience
Technologies
Shopware 6
Responsibilities
Identify and evaluate new target markets, Plan and execute market entry into new countries, Adapt online shops to local requirements (language, pricing, payments, shipping, legal/tax), Develop and implement international sales strategies, Analyze online shop performance by country, Coordinate international marketing and SEO campaigns, Manage interfaces with IT, logistics, and external partners
Seniority
Mid-level, hands-on IC
