Senior Marketing Manager (m/w/d)
Core
Develop and execute marketing strategies, campaigns, and brand presence for a major hotel, congress, and entertainment center.
Role type
Senior Marketing Manager
Builds
B2B and B2C marketing campaigns, email newsletters, print and digital advertising, website content, and bid books.
Domain
Hospitality, Events, Congress Centers
Deliverable
product features
Required skills
Marketing strategy, budget planning, campaign management, digital marketing, CMS, email marketing, project management, B2B/B2C targeting
Preferred skills
Hotel/congress/event industry experience, agency collaboration, creative and hands-on approach
Technologies
CMS, Email Marketing tools, Reporting tools, Website platforms
Responsibilities
Create and implement annual marketing plans, coordinate photo and video production, manage website relaunch and maintenance, support sales and convention teams, coordinate multi-channel advertising.
Seniority
Senior, hands-on IC