Social Media Manager (w/m/d) Schwerpunkt Personalmarketing
Core
Develop and execute social media strategies to strengthen the employer brand and recruit talent for a healthcare and nursing company.
Role type
Social Media Manager (Employer Branding)
Builds
Recruiting and career channel content, digital personal marketing campaigns
Domain
Healthcare / Nursing / Employer Branding
Deliverable
product features
Required skills
Social media strategy, content creation (text/image/video), community management, analytics, Adobe Suite, social media planning tools
Preferred skills
LinkedIn, TikTok, Employer Branding experience, storytelling
Technologies
Instagram, Facebook, YouTube, LinkedIn, TikTok, Meta Business Suite, Adobe Suite
Responsibilities
Develop social media strategies for employer branding, plan and publish content for recruiting channels, manage digital personal marketing measures, analyze trends and optimize content strategy, monitor community discussions, report on KPIs, collaborate with recruiting team
Seniority
Mid-level, hands-on IC