Leitung für die Abteilung Marketing & Kommunikation
Core
Leading the Marketing department to positively represent tourism and local facilities in Wernigerode, managing the marketing budget, and rebuilding the international marketing strategy.
Role type
Marketing Department Head
Builds
Marketing strategies, campaigns, and international market analysis for Wernigerode tourism
Domain
Tourism / Destination Marketing
Deliverable
product features
Required skills
Strategic marketing planning, budget management, international market analysis, campaign development, digital marketing, stakeholder management, public relations
Preferred skills
Experience in tourism sector, multilingual communication, creative thinking, organizational skills
Responsibilities
Lead the marketing department, manage the marketing budget, develop international marketing strategies, analyze market trends and target groups, execute campaigns across digital and traditional channels, collaborate with regional partners and tourism associations, serve as the central contact for press and public relations