B2C Marketing Specialist Baltic
Core
Develops and implements multi-channel marketing strategies to promote destinations, hotels, and special campaigns for a tour operator, driving foot traffic to physical stores and online conversions.
Role type
B2C Marketing Specialist
Builds
Multi-channel marketing campaigns, digital campaigns, loyalty programs, and brand visibility for a travel/tourism company.
Domain
Travel & Tourism
Deliverable
product features
Required skills
Multi-channel marketing strategy, digital campaign design, brand messaging, partnership development, consumer behavior analysis, competitor analysis, project management, content optimization.
Preferred skills
Traditional marketing, performance marketing, lead generation, aesthetics, cross-functional collaboration.
Responsibilities
Develops multi-channel marketing strategies; identifies strategic brand partnerships; ensures consistent brand messaging across franchisees; designs digital campaigns to drive store traffic; oversees website content creation; executes campaigns to increase foot traffic; manages loyalty and retention campaigns; monitors consumer behavior and campaign performance; conducts competitor analysis; ensures presence of marketing materials in travel shops; provides performance updates to leadership.