Experte Digitales Marketing und Kommunikation (m/w/d)
Core
Develop and manage digital marketing strategies, multimedia content, and digital experiences for an automotive components manufacturer.
Role type
Senior Digital Marketing and Communications Manager
Builds
Digital marketing campaigns, multimedia content, and optimized digital experiences
Domain
Automotive industry, Digital Marketing
Deliverable
product features
Required skills
Digital marketing strategy, SEO/SEM, UX/UI optimization, Content management, Data analysis, Project coordination, Multimedia production
Preferred skills
Knowledge of web technologies, Social media management, Marketing tools configuration
Technologies
CMS, Media Asset Management, Analytic tools, Newsletter systems, MS Office
Responsibilities
Conceive and produce multimedia content for digital channels; Optimize digital content for UX/UI and conversion; Coordinate communication content between central areas and works; Manage and configure marketing tools; Analyze campaign performance and derive optimization measures.
Seniority
Senior, hands-on IC