Brand Manager (m/w/d) Marketing
Core
Develop and execute marketing campaigns, trade promotions, and digital strategies for an importer of exotic Asian and Oriental food products.
Role type
Brand Manager (Marketing)
Builds
Marketing campaigns, POS concepts, trade materials, and digital content for retail and e-commerce channels.
Domain
FMCG Food / Import & Distribution
Deliverable
product features
Required skills
Brand management, product marketing, campaign development, trade promotion planning, event organization, budget management, KPI analysis, digital marketing, content strategy, influencer collaboration, stakeholder management.
Preferred skills
FMCG food sector experience, passion for culinary arts and Asian food culture, affinity for food trends.
Responsibilities
Develop and implement marketing campaigns; plan and execute trade promotions for retail and e-commerce; organize B2B and B2C events; create POS concepts and trade materials; coordinate digital, content, and influencer projects; manage marketing budget and report on brand KPIs.
Seniority
Mid-level, hands-on IC