Marketing Business Intelligence Analyst (all gender)
Core
Senior Marketing Data Analyst owning Virality Analytics, driving data-driven decision-making for Referral/Refer-a-Friend programs across 12+ markets and multiple brands.
Role type
Senior IC marketing data analyst (virality/growth)
Builds
Referral product analytics, WBRs/QBRs, forecasting, and funnel diagnostics for sender and friend journeys
Domain
FMCG / Food delivery / Growth marketing
Deliverable
dashboards & analysis
Required skills
Advanced SQL, A/B testing design and analysis, BI dashboarding (Tableau/Databricks), GenAI workflow design, event-level behavioral data analysis, stakeholder management
Preferred skills
Referral/virality program experience, CRM analytics, Python, Databricks/Spark SQL/dbt, statistical modeling (segmentation, regression, causal inference), experimentation platforms (Statsig/Optimizely), event tracking design
Technologies
SQL, Tableau, Databricks, Snowplow, Google Analytics, Python, Statsig, Optimizely
Responsibilities
Translate ambiguous business questions into structured analytical work; Own virality marketing reporting and funnel diagnostics; Represent analytics in cross-functional forums; Co-design and analyze A/B tests on referral incentives; Apply rigorous experimentation methodology; Analyze customer value contribution using MPC2 and cost economics; Collaborate with analysts to maintain consistent methodology; Contribute to code and dashboard reviews; Mentor junior analysts
Seniority
Senior, hands-on IC
