Marketing Manager (m/w/d)
Core
Develop and execute internal and external brand communication strategies, manage marketing campaigns, and optimize marketing processes using AI tools for a packaging industry company.
Role type
Marketing Manager
Builds
Marketing campaigns, social media presence, content, trade show appearances, and brand identity assets
Domain
Packaging industry / B2B manufacturing
Deliverable
product features
Required skills
Digital marketing strategy, social media management, content creation, Adobe Creative Suite, data analysis, AI tool application, event management, brand identity development
Preferred skills
Experience with marketing KPIs, knowledge of modern marketing technologies, interest in industrial processes
Technologies
Adobe Creative Suite, AI marketing tools
Responsibilities
Plan and analyze online and offline marketing campaigns, develop strategic marketing activities, manage social media presence, create targeted content, organize trade shows and product launches, collaborate with sales and product management, monitor and optimize marketing performance, track market and competitor trends
Seniority
Mid-level, hands-on IC