Innovation & Product Manager (m/w/d) Alkoholfreie Getränke
Core
Develop and implement innovative product strategies for non-alcoholic beverages to open new markets and target groups.
Role type
Product Manager (FMCG)
Builds
Non-alcoholic beverage product lines and concepts
Domain
Food & Beverage / FMCG
Deliverable
product features
Required skills
Product strategy, market analysis, consumer insights, project leadership, product launch management, KPI analysis, design thinking
Preferred skills
Experience with AI tools for ideation or trend analysis
Technologies
MS Office (Excel, PowerPoint)
Responsibilities
Develop and test product types from sketch to market test, conduct market and competitive analyses, lead cross-functional projects, manage product launches and optimizations, monitor KPIs, collaborate with sales, marketing, and development teams
Seniority
Mid-level, hands-on IC
