Marketing Specialist - LAM
Core
Drive local growth and lead generation for a national network of aesthetics and beauty clinics by executing tailored local marketing strategies and events.
Role type
Local Area Marketing Specialist
Builds
Local marketing campaigns, events, and digital initiatives for franchise clinics
Domain
Healthcare aesthetics and beauty retail
Deliverable
product features
Required skills
Local marketing strategy, lead generation, event coordination, social media management, EDM/SMS marketing, stakeholder management, campaign analytics, template creation, shopping centre relations
Preferred skills
Canva, Adobe Creative Suite, Microsoft Excel, Microsoft PowerPoint
Responsibilities
Develop and execute local area marketing plans; Localise national campaigns for individual clinic markets; Drive lead generation through digital and traditional channels; Coordinate local events and activations; Manage relationships with shopping centres and local partners; Maintain the Local Area Marketing Portal; Monitor campaign performance and optimize ROI
Seniority
Junior to Mid-level, hands-on IC